We help dealers get more from every lead
Driveware was built by people who understand the frustration of dealers paying exorbitant fees for listing sites and seeing low-quality social media leads that never convert.
Our story
Driveware is a social media ad management and software development company built specifically for car dealers. Our goal is simple: put your dealership where today’s buyers actually are – on social media. With over 90 million Facebook and Instagram users in the UK alone, your next customer isn’t just browsing; they’re scrolling.
We exist to make sure your dealership is the first one buyers find and the one they remember. Instead of relying on crowded listing sites and generic classifieds, we help you turn social platforms into your main forecourt for attention – building local visibility, trust, and demand around your brand.
Driveware started on the ground, as photographers and videographers working inside dealerships, creating content and seeing firsthand how most posts became nothing more than glorified inventory listings. At the same time, we watched dealership owners stress over five-figure listing site fees every month, without seeing the return they deserved.
The problem wasn't the leads themselves. It was that nobody knew which leads were serious, which cars they wanted, or how to follow up effectively. Salespeople were calling cold, guessing at stock to offer, and wasting time on tyre-kickers.
We built Driveware to solve this. Our AI engine analyses every lead, matches them to specific vehicles in inventory, and gives sales teams everything they need for a warm, informed follow-up call.
Today, Driveware serves hundreds of dealerships across the UK, helping them turn social media leads into qualified, stock-matched opportunities that actually convert.
Our mission
To help every car dealer get more sales from the leads they already pay for
Focus on outcomes
We measure success by sold cars, not vanity metrics. Everything we build is designed to increase conversion rates and revenue.
Transparency on ROI
Dealers deserve to know exactly what their marketing spend delivers. We provide crystal-clear tracking from first click to sold vehicle.
Dealer-friendly tech
No complicated setup. No technical jargon. Just simple, powerful tools that sales teams and marketing managers actually want to use.
Our values
What drives everything we do
Results matter
We only build features that directly impact conversion rates and sales. No fluff.
Support our customers
Fast, helpful support is non-negotiable. When you need help, we're there.
Move quickly
The automotive industry moves fast. So do we. New features and improvements ship constantly.
Be honest
We tell dealers what will work and what will not. No overpromising, no hype.
Stay focused
We're a lead-to-stock matching platform for car dealers. We do one thing exceptionally well.
Build for dealers
Every decision is made with dealers in mind—not investors, not trends, dealers.